As a certified Google Partner agency, we have the training, experience and proven results to deliver a customized online advertising plan that best suits the needs of your business. Using best practices, we will create and deliver targeted campaigns that consistently place your adverts on the first page of Google.

In order to become an official Google Partner, agencies must meet specific criteria in three areas:

1. Maintain the highest level of campaign management
2. Employing Google certified professionals (who have to prove their knowledge by passing Google exams)
3. Meeting a specific client spend across all our campaigns

And to ensure Google Partners continue performing to the required standard, Google regularly reviews client accounts.

By hiring a Google Partner agency to manage your Google Ads account, you can focus on what’s really important – running your business.

Using a PPC agency helps maximize your chance of a positive ROI and campaign success because they will know the right techniques to get the most from your budget, irrespective of which sector you’re operating in. We’ll employ the right tactics to ensure you reach your specific target audience and minimize wasted budget on people who are unlikely to convert into a sale or lead.

Google reviews our client accounts to ensure they are performing at the required highest standard. So we will only run a PPC campaign when we know we can deliver results. Our digital account managers have to maintain a minimum level of best practices, and if they don’t our Google Partner status is at risk.

Our skills aren’t limited to any particular industry; they can be applied to any sector or vertical, irrespective of its nature.

All our campaigns are set up with in-depth keyword research conducted before any of your ads go live.

This means that all of your PPC Campaigns will be tailored to target an audience specifically interested in your kind of product or service.

We pride ourselves on providing intelligent keyword research and therefore being able to maximise your PPC budget.

We also constantly analyse the audiences that are clicking on your ads and if we find they are not leading to sales, we can review and edit campaign keywords so that they do.

There are a few different types of Google ads to choose from.

1. Search Network campaigns – usually text form, these ads show on Google Search results pages when someone searches for a product or service that’s similar to yours.
2. Display Network campaigns – image form ads, these ads appear on websites or apps that your customers visit.
3. Video campaigns – usually short videos, these ads are typically found right before or during YouTube content.
4. Remarketing ads– these ads are aimed at people that have previously interacted with your site, and the ad aims at bringing them back.
5. Google Shopping Ads– this ad type reflects a showcase of a product that you are selling.
6. Local service ads– this ad type allows your business to be better found by someone searching for a service type in their area.
7. Gmail sponsored promotions– there are ads in the Google Display Network that allows ads to show in prospects’ inboxes.